Creating iOS apps starts with clarity about the target users, the core function of the app, and the scenarios to address in the initial release. A solid discovery phase helps define the MVP boundaries, pick suitable architecture, and avoid features that look good on paper but don't enhance actual usage.

After the base is established, attention turns to UI behavior, speed, and reliability across iPhone devices and iOS releases. Uniform navigation flows, deliberate state handling, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and adaptability after launch on the App Store.